Privacy Policy
Updated September 2026 — We updated this Privacy Policy to clarify how BetterUnite collects, uses, and shares information, including our use of service providers and AI-assisted technologies, payment processing, data privacy rights, and how we process data on behalf of subscribing organizations.
BetterUnite, Inc. (referred to throughout as "us", "we", "our", etc.) is the owner and operator of the www.betterunite.comwebsite, a fundraising and donor management platform. This privacy policy (this “Privacy Policy”) applies to the www.betterunite.com website, any subdomains thereof, and any other websites or webpages we own or operate that include a link to this policy (all of which together are referred to as the "Website").
This Privacy Policy describes how we collect, use, disclose, and otherwise process Personal Information in connection with the Website and related services, features, and functionality (collectively, the “Services”).
Please keep in mind that this Privacy Policy does not apply to other websites, which may be accessible from the Website. External websites may have data collection, storage, and use practices and policies that differ materially from those contained here.
If you use the Services on behalf of an organization that is subject to BetterUnite’s Subscription Agreement (the “Subscription Agreement”), the Subscription Agreement also governs BetterUnite’s processing of Customer Data on behalf of that organization. To the extent of a conflict between this Privacy Policy and the Subscription Agreement concerning the contractual rights and obligations between BetterUnite and a subscribing organization, the Subscription Agreement controls, except to the extent applicable law requires otherwise. Capitalized terms used but not defined in this Privacy Policy have the meanings given to them in the Subscription Agreement, to the extent applicable.
We do update this Privacy Policy from time to time. When we do so, we will notify you by posting the date of the last change or amendment at the top of this page. Where required by applicable law, we may provide additional notice or obtain consent regarding material changes to this Privacy Policy.
What Types of Information Do You Collect?
Traffic Data. As is true of most websites, we, via Google Analytics and other analytics technologies or service providers, automatically collect certain information when you visit our Website. This information may include: (i) IP addresses, (ii) domain servers, (iii) types of computers accessing the Website, (iv) types of web browsers used to access the Website, (v) referring/exit pages, (vi) data about usage patterns throughout the Website (e.g. click rates on different links etc.), and other device, browser, usage, and interaction information.
Information of this type ("Traffic Data") may not directly identify you but may constitute Personal Information under applicable law and is helpful for us to improve the business performance and user experience of the Website.
Personal Information. In order for you to make donations through the Website, register with the Website, purchase tickets or registrations through the Website, RSVP to free events posted on the Website, or take certain other actions on the Website (e.g. contacting us through forms, etc.), we require you to provide us with information that personally identifies you ("Personal Information").
Personal Information can include the following types of data:
- Contact Data such as name, mailing address, e-mail address; Demographic Data such as your zip code, age, and gender; and Account Data such as user name (if you are signing up for an account), based on the requirements set by the organization running a fundraiser.
- Financial Data such as your account or credit card number.
- Payment and transaction information necessary to facilitate transactions through the Services. Payment card information is generally transmitted to and processed by the applicable third-party payment processor rather than stored by BetterUnite, as described below.
- Activity Data such as your donation history, fundraising history, events attended, etc.
- Information contained in communications, forms, requests, prompts, content, or other information you submit through or generate using the Services.
How Do You Collect Traffic Data?
As is true of most websites, we use cookies and similar technologies to collect Traffic Data related to the Website. We use Google Analytics and may use other analytics technologies or service providers to collect information about usage of the Website.
We use third-party service providers to gather information on how you and others are using the Website. By using these services we are able, for example, to see how many people visited a given page or clicked on a given link. This information helps us optimize the performance of the Website.
Is My Personal Information Kept Confidential?
Except as otherwise provided in this Privacy Policy, we will keep your Personal Information private and will not share it with other third parties unless such disclosure is reasonably necessary to provide, operate, maintain, secure, support, develop, or improve the Services; process transactions; comply with applicable law, regulation, court order, or legal process; protect our rights, property, users, or others; enforce our agreements; or as otherwise described in this Privacy Policy.
We may disclose Personal Information to third-party service providers that process information on our behalf in connection with these purposes.
Your personal information is captured during the donation process, and is made available to the organization or the recipient of the donation in order for them to provide any additional communication or information to you. BetterUnite does not and cannot control, and is not liable for, what the organization does with this information.
Please keep in mind that while we take reasonable precautions to safeguard your Personal Information, no amount of protection can guarantee its security.
We do not sell or rent Donor Data to third parties for the third party’s own marketing purposes. We may create and use aggregated or de-identified information in accordance with the Subscription Agreement and applicable law.
How Are Phone Numbers Handled?
Mobile information will not be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties, excluding aggregators and providers of the Text Message services.
We may disclose mobile information to service providers as reasonably necessary to provide messaging services, deliver communications requested or authorized by you or a BetterUnite customer, maintain security, prevent fraud, or comply with applicable law.
We do not sell or share text-message opt-in data or consent with third parties for their own marketing or promotional purposes.
How Does BetterUnite Use My Personal Information?
First of all, we do not knowingly add users to our system on our own. All personal information gets into the system either by the donor/registrant providing the data on a campaign checkout/registration form, either directly or by the purchaser/registrant of the tickets or volunteer sign ups.
Alternatively, the organizer of the sign up page or the campaign may also import your information into their BetterUnite account from their other systems.
Information may also be generated or collected through your interaction with the Services, including through features that provide analytics, recommendations, artificial-intelligence-assisted functionality, or similar tools.
If you are an account holder on www.betterunite.com, we use your information in a variety of ways to help us run the Website. Here are some of the ways we use your information:
- To send you receipts
- To send you updates about the Website
- To send you updates about activity on the Website related to you
- To administer your account
- To respond to customer service inquiries
- To send release updates
- To send marketing materials
- To improve our Website and marketing efforts
- To operate, maintain, secure, support, develop, and improve the Services
- To provide analytics, benchmarking, recommendations, artificial-intelligence-assisted features, and other functionality offered through the Services
- To detect, prevent, investigate, and address fraud, misuse, security incidents, and technical issues
- To comply with applicable law and enforce our agreements and policies
We may use third-party service providers to perform these functions on our behalf.
Certain features, including artificial-intelligence-assisted features, may transmit information to providers of artificial-intelligence, large-language-model, analytics, or similar technologies when such functionality is used or enabled. The categories and amount of information processed may depend on the feature used and information submitted through that feature.
For subscribing organizations, BetterUnite’s processing of Customer Data through such providers is also governed by the Subscription Agreement.
If you are a registrant/guest or a volunteer, your information may get into our system one of several ways:
a) when you register yourself on a sign up / checkout form; or
b) when someone invites or adds you on a sign up form or on a guest list on their event purchase.
Your information may include your name plus any additional information that the organizer requests from each participant.
BetterUnite does not control how the organizations may use the information you provide as a participant.
If someone adds your information to our site and you do not want to be a part of our service, contact us and our staff will process your request as required by applicable law and subject to applicable retention requirements and the rights and obligations of the organization that provided your information.
If you are signed up, either personally or provided by a creator, as a participant / guest / volunteer in a campaign or a sign-up page, here are some of the ways we use your information:
- Your information will be available to the organization providing the sign-up page or the campaign to use for their purposes. Please check with the organizer for any data privacy related questions around their actions on your information.
- Your full name may be displayed on a volunteer sign-up page if you signed up for a slot and if the organizer selects to show all sign ups for the volunteer sign up page.
- To send you receipts.
- To send you notifications regarding the fundraiser/event or volunteer sign up campaigns.
How Do Your Email Communications Work?
We send out various emails to clients/account-holders and others who interact with the Website, such as emails about new blog posts, product releases, or special events or promotions ("Marketing Emails").
Nonprofits that register with the Website will automatically be subscribed to receive certain Marketing Emails. Aside from those registering with the Website, you must opt in to receive Marketing Emails.
Marketing Emails contain an unsubscribe option which you can follow at any point if you wish to stop receiving some, or all, Marketing Emails. If you have received our Marketing Emails mistakenly, or wish to stop receiving them, you can also contact us at support@betterunite.com and we will remove you from our list.
The Website also allows nonprofit clients to send various transactional (e.g. automated donation receipts etc.) and outreach emails (together "Client Emails"). Unless such Client Emails are excepted as part of an ongoing commercial relationship, or otherwise, they will contain an unsubscribe link.
As part of a nonprofit client's use of the Website, individual supporters of the nonprofit may also send emails through the Website ("Supporter Emails").
For example, personal fundraisers may send messages to their contacts through the Website in order to ask people to visit their fundraising page and donate. They may also send emails to update donors or to thank donors for their gifts.
Please keep in mind that, notwithstanding the foregoing, we have no control over emails sent through third-party emailing applications.
Who Has Access To My Credit Card Number?
We do not process any underlying payments facilitated by the Website; payments are processed by third-party payment processors supported by the Services from time to time (a "Payments Partner").
Financial data you input to finalize a transaction is encrypted in transit using industry-standard security measures and sent to a Payments Partner.
For recurring donations, your Financial and Contact data may be stored by a Payment Partner in accordance with its applicable terms, privacy policy, and security practices.
BetterUnite does not ordinarily store your full payment-card number. Payment-card information is processed by the applicable Payments Partner.
Data handled by a Payment Partner is subject to that Payments Partner's terms and privacy policy.
Who Has Access To My Personal Information (Except for Credit Card Data)?
Any organization that you make a contribution to, or purchase from, through the Website will have access to your Personal Information (except for your credit card number).
If you make a donation to an individual fundraiser then the person who created the fundraising page will also have access to your Personal Information (except for your credit card number).
If you make a donation through an individual fundraising page associated with a fundraising team, or directly to a team fundraising page, then the team fundraising captain will also have access to your Personal Information (again, except for your credit card number).
You consent to the foregoing and agree that we are not responsible for how these organizations or persons handle your Personal Information. You should visit their websites and/or contact them directly for their privacy policies and data usage practices.
We may also provide Personal Information to Service Providers that process information on our behalf as reasonably necessary to provide, operate, maintain, secure, support, develop, and improve the Services.
These may include hosting, infrastructure, communications, analytics, customer-support, security, payment, and artificial-intelligence or machine-learning technology providers.
For subscribing organizations, our use of Service Providers to process Customer Data is further governed by the Subscription Agreement.
We may also disclose Personal Information when reasonably necessary to comply with applicable law or legal process; protect the rights, property, security, or safety of BetterUnite, our customers, users, or others; investigate fraud or misuse; enforce our agreements; or in connection with a merger, acquisition, financing, reorganization, sale of assets, or other business transaction, subject to applicable law.
What Is an Always On Page?
Each nonprofit that registers with the Website is automatically created an Always On page (or "Profile").
This profile displays the nonprofit's active events, campaigns, and projects unless they've been made "private."
Always On profiles are public. They can be located by using the search within the Website or by external search engines.
Are Pages I Create Private?
In general, no.
If you create a personal fundraising page, team page, an event page, campaign page, donation page, "get involved page," or other webpage on the Website, it is not private.
Pages created on the Website are indexed by search engines and accessible to the public.
What Other Information Is Public?
Information you post on event pages, campaign pages, personal fundraising pages, an Always On page, blog posts, or other public pages on the Website can be accessed by other people.
You should exercise caution when deciding to share information on public pages. We cannot control who accesses shared information or how other parties will use that information.
What Choices Do I Have?
It's up to you whether or not you want to provide us with Personal Information.
You can still visit the Website without providing us with Personal Information, but you will be unable to take certain actions without doing so.
Depending on where you reside and applicable law, you may have rights concerning your Personal Information, which may include rights to request access, correction, deletion, or other treatment of Personal Information.
Where BetterUnite processes Personal Information on behalf of a subscribing organization, we may direct your request to that organization or assist it in responding to your request as required by applicable law.
Nothing in this Privacy Policy limits any privacy right that cannot lawfully be waived.
How Can I Update or Correct My Personal Information?
If you know, or suspect, that your credit card, user name, or password has been lost, stolen, or used without your authorization, you need to contact us immediately at support@betterunite.com.
Upon notification, we will take reasonable steps to mitigate any damage which may have been caused.
You are responsible for the safety and security of your user name and password. You should logout after each session you have with the Website and you shouldn't share this information.
You may also contact us at support@betterunite.com regarding requests concerning your Personal Information.
Where your Personal Information was collected or is controlled by a nonprofit or other organization using BetterUnite, you may need to direct your request to that organization.
Can Children Use This Website?
Our Website is for a general audience and is not targeted towards children.
Children under 13 years of age are prohibited from using the Website per our Terms of Service.
If we learn that a child under 13 has used the Website and submitted Personal Information to us, we will take appropriate steps concerning that information as required by applicable law.
If you believe a child under 13 has provided Personal Information through the Website, please contact us at support@betterunite.com.