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Integrations

Plays Well With Your
Whole Stack

BetterUnite connects to the systems nonprofits already run: Salesforce, Virtuous, and Blackbaud Raiser’s Edge for CRM sync, QuickBooks for accounting, wealth screening for donor intelligence, and Strava for activity tracking. Anything without a native connector reaches the platform through Zapier, webhooks, or the API.

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6 CRMs · 6 email platforms · API + webhooksand 8,000+ apps via Zapier

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Explore Integrations

01CRM Sync

Six CRMs, one sync pattern.

Salesforce, Virtuous, Blackbaud Raiser's Edge, Tessitura, Microsoft Dynamics, and Little Green Light, each on the same mapping and matching model.

  • Sync Salesforce automatically, up to 4 times a day
  • Import to Virtuous in batches, pledges included, with peer-to-peer hierarchies built automatically
  • Map campaigns, match contacts by email or stored CRM ID, set do-not-sync controls, and read the sync-run history
Explore Salesforce Explore Blackbaud Explore Virtuous

02Accounting

Every gift books itself.

QuickBooks Online sales receipts, plus Sage.

  • Book each donation as a QuickBooks Online sales receipt
  • Map chart of accounts, class, and fees
  • Connect Sage accounting as well
Explore QuickBooks

03Email Marketing

Your lists, in both directions.

Constant Contact, HubSpot, Klaviyo, MailChimp, Emma, and Vertical Response.

  • Import platform lists into BetterUnite
  • Export any contact segment straight from the contacts grid
  • Send the export to a specific mailing list on the connected platform

04Donor Intelligence

Wealth and propensity on the record.

DonorSearch wealth screening on every contact, and Boodle.AI predictive scoring.

  • Screen every contact with DonorSearch wealth data
  • Trigger workflows from DonorSearch scores
  • Score propensity with Boodle.AI
Explore DonorSearch Explore Boodle.AI

05Giving Sources

More ways to give, already wired in.

Fundraise Up, DonateStock, Chariot DAF, Double the Donation, and transaction imports.

  • Import donors and donations from Fundraise Up
  • Turn on DonateStock and Chariot DAF checkout options per campaign, and Double the Donation employer matching
  • Import transactions from Shopify, Square, and Stripe
Explore Fundraise Up

06Activity & Events

Miles and pixels, synced.

Strava for peer-to-peer campaigns, Google Tag Manager and Meta Pixel for every campaign page.

  • Sync Strava activity through OAuth for peer-to-peer campaigns
  • Add one Google Tag Manager container ID across all campaigns
  • Add one Meta Pixel ID for ad attribution across all campaigns
Explore Strava

07Build Your Own

8,000+ apps, one API, webhooks.

Zapier, a private API with Swagger docs, and outbound webhooks.

  • Connect 8,000+ apps through Zapier, with a free tier
  • Trigger on contact added or updated, donation added or updated, campaign launched, payment issue, or recurring payment
  • Build against the private API with Swagger docs, and receive outbound webhooks per campaign or globally

Frequently Asked
Questions

What does BetterUnite integrate with?

Six CRMs (Salesforce, Virtuous, Blackbaud, Tessitura, Microsoft Dynamics, Little Green Light), QuickBooks Online and Sage accounting, six email platforms (MailChimp, Constant Contact, HubSpot, Klaviyo, Emma, Vertical Response), DonorSearch wealth screening, Boodle.AI, Fundraise Up, Strava, DonateStock, Chariot, Double the Donation, Shopify, Square, and Stripe, plus Zapier, a private API, and outbound webhooks.

Does BetterUnite sync with Salesforce automatically?

Yes. Donations land as closed-won Opportunities in mapped campaigns, guests and volunteers sync duplicate-checked, and scheduled syncs run up to four times a day with a full sync-run history and error tracking. See the Salesforce integration.

Can BetterUnite push donations into QuickBooks?

Yes. Each donation books as a QuickBooks Online sales receipt mapped to your payment types, service items, deposit accounts, and classes, with donor-paid and org-paid fees handled as line items or journal entries. See the QuickBooks integration.

Can we connect apps BetterUnite doesn’t integrate with natively?

Yes. Zapier connects 8,000+ apps with triggers for new and updated contacts and donations, campaign launches, payment issues, and recurring payments, and the free tier is enough to start. Developers get a private API with Swagger docs and outbound webhooks, scoped per campaign or globally.

Can we export donor segments to our email tool?

Yes. Export any contact search or segment straight from the contacts grid to a specific mailing list in MailChimp, Constant Contact, HubSpot, Klaviyo, Emma, or Vertical Response, and import platform lists back into BetterUnite.

How does BetterUnite avoid duplicate records when syncing?

Contacts match by email or by a stored external CRM ID, guest and volunteer syncs are duplicate-checked on repeat runs, and the sync-run history tracks every job. Inside the donor CRM.

Does BetterUnite support Google Tag Manager or Meta Pixel?

Yes. Add one Google Tag Manager container ID and one Meta Pixel ID, and both apply across every campaign page for custom analytics and ad attribution.

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