Integrations
BetterUnite connects to the systems nonprofits already run: Salesforce, Virtuous, and Blackbaud Raiser’s Edge for CRM sync, QuickBooks for accounting, wealth screening for donor intelligence, and Strava for activity tracking. Anything without a native connector reaches the platform through Zapier, webhooks, or the API.
01CRM Sync
Salesforce, Virtuous, Blackbaud Raiser's Edge, Tessitura, Microsoft Dynamics, and Little Green Light, each on the same mapping and matching model.
02Accounting
QuickBooks Online sales receipts, plus Sage.
03Email Marketing
Constant Contact, HubSpot, Klaviyo, MailChimp, Emma, and Vertical Response.
04Donor Intelligence
DonorSearch wealth screening on every contact, and Boodle.AI predictive scoring.
05Giving Sources
Fundraise Up, DonateStock, Chariot DAF, Double the Donation, and transaction imports.
06Activity & Events
Strava for peer-to-peer campaigns, Google Tag Manager and Meta Pixel for every campaign page.
07Build Your Own
Zapier, a private API with Swagger docs, and outbound webhooks.
Six CRMs (Salesforce, Virtuous, Blackbaud, Tessitura, Microsoft Dynamics, Little Green Light), QuickBooks Online and Sage accounting, six email platforms (MailChimp, Constant Contact, HubSpot, Klaviyo, Emma, Vertical Response), DonorSearch wealth screening, Boodle.AI, Fundraise Up, Strava, DonateStock, Chariot, Double the Donation, Shopify, Square, and Stripe, plus Zapier, a private API, and outbound webhooks.
Yes. Donations land as closed-won Opportunities in mapped campaigns, guests and volunteers sync duplicate-checked, and scheduled syncs run up to four times a day with a full sync-run history and error tracking. See the Salesforce integration.
Yes. Each donation books as a QuickBooks Online sales receipt mapped to your payment types, service items, deposit accounts, and classes, with donor-paid and org-paid fees handled as line items or journal entries. See the QuickBooks integration.
Yes. Zapier connects 8,000+ apps with triggers for new and updated contacts and donations, campaign launches, payment issues, and recurring payments, and the free tier is enough to start. Developers get a private API with Swagger docs and outbound webhooks, scoped per campaign or globally.
Yes. Export any contact search or segment straight from the contacts grid to a specific mailing list in MailChimp, Constant Contact, HubSpot, Klaviyo, Emma, or Vertical Response, and import platform lists back into BetterUnite.
Contacts match by email or by a stored external CRM ID, guest and volunteer syncs are duplicate-checked on repeat runs, and the sync-run history tracks every job. Inside the donor CRM.
Yes. Add one Google Tag Manager container ID and one Meta Pixel ID, and both apply across every campaign page for custom analytics and ad attribution.
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