Can I personalize emails with giving history?
Yes. Merge tags include last donation date and amount, first gift date, lifetime total, and totals for this year and last year. There is no integration work involved, because the email tool and the giving data live in the same system.
Can I send different content to major donors in the same email?
Yes. Dynamic display conditions show or hide rows per recipient, so a major-donor paragraph renders only for the contacts who match your condition and everyone else sees the standard version.
How do I target event guests or volunteers, not just donors?
The audience builder includes and excludes across modules: event guests from specific campaigns, volunteers, donors, tags, groups, outreach lists, and hand-picked individuals, with a live deduplicated count as you build. Gala attendees who have not given this year is a single rule. See donor segmentation for saved lists, and event guest emails for the event-side sends.
Can emails send from our own domain?
Yes. Donor and guest facing emails can send from your organization’s domain rather than BetterUnite’s, and sender name, sender email, and reply-to are each configured separately, which protects deliverability and keeps the brand consistent.
What analytics do I get?
Open, click, bounce, unsubscribe, and spam dashboards; breakdowns by device, operating system, mailbox provider, city, and region; a Top Links click report; and a per-recipient activity timeline. Replies are tracked and logged on contact records, and donation attribution ties gifts back to the campaign that drove them.
Can I migrate templates from Mailchimp or Constant Contact?
Yes. Import externally designed HTML emails directly, then save them as reusable org templates so the next campaign starts from your existing design. See the MailChimp migration path for moving lists and history across at the same time.
