Custom Forms

Forms That File Themselves
Into Your CRM

BetterUnite’s custom form builder turns every submission into CRM data. Forms match a contact by email or create the record automatically, update the fields you mapped, enroll submitters in groups, and file every answer in a Form Responses tab on the contact’s profile. No middleware, no exporting and re-importing.

Volunteer intake, surveys, waivers, applications, and
every submission lands on a contact record.

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01Drag-and-Drop Builder

Seventeen field types, dragged into place.

Text, number, sliders, dates, dropdowns, checkboxes, color pickers, and file upload, each with label, help text, and a required toggle. Set fields half or full width and watch a live preview as you build.

  • Reorder fields by dragging them into place on the canvas, with a field palette beside the preview pane
  • Add a placeholder to every field, plus email, phone, radio, and date-time types the palette also carries
  • Build program intake, volunteer application, grant inquiry, scholarship application, event survey, and waiver forms from one palette

02Forms That Feed Your CRM

Every submission becomes a contact.

Submissions match an existing contact by email or create the record. You decide per field whether a submitted value may override what the CRM holds, and every answer files onto the contact record.

  • Map any contact field, custom fields included, to a form question so submissions update the record
  • Find every response in a Form Responses tab on the matched contact's profile
  • Retire the middleware, since the form and the donor CRM are the same system

03Logic & Privacy Controls

Ask only what applies.

Conditional logic shows and hides questions based on earlier answers. Form-only fields store answers as responses without touching your CRM fields.

  • Hide fields that collect data like source tracking without displaying them to the person filling out the form
  • Show only relevant questions on volunteer applications, scholarship applications, and event surveys
  • Write show-and-hide rules in the conditional logic rule editor, then check them in the live preview

04Automate on Submit

The follow-up starts on submit.

A submission can trigger workflows, so an intake form tags the contact, notifies staff, and starts a sequence. Opt-ins flow straight into your segments and groups.

  • Show a branded thank-you confirmation page with your org logo the moment the form is submitted
  • Trigger emails, tasks, and letters from the workflow a submission fires, built in Fundraising Workflow Automation
  • Email the segments your forms build, since newsletter sign-ups land in your email segments on submit
Learn more

05Analytics & Exports

Know what came in, then take it with you.

The dashboard opens on a 30-day count, daily average, and all-time total. Group responses by attribute so a survey reads as data, and export to Excel filtered by date range.

  • Open any submission's detail view for the contact link, unique reference number, and timestamps
  • Compare numbers across responses with the analytics, and check the last submission time from the dashboard
  • Read responses in three places: the submissions dashboard and detail views, the Excel export, and the contact's Form Responses tab

06Put Forms Anywhere

Drop a form into any page you build.

Drag the Form component into a campaign, event, or landing page and it renders live in place, so the ask and the form share a page. Or embed with the page builder.

  • Select which form the component shows after you drop it into a Page Design Studio page
  • Share a form standalone as an alternative to embedding it on a custom page
  • Land every embedded submission on a contact record

Frequently Asked
Questions

Do form submissions create contacts in the CRM automatically?

Yes. Submissions match an existing contact by email or create a new record, and mapped fields update the contact, with per-field control over whether form values are allowed to override existing data. Every answer also appears in a Form Responses tab on the matched contact record.

What field types are supported?

17 types, including email, phone, text, number, range sliders, date and date-time, dropdowns, radios, checkboxes, color picker, and file upload, plus hidden fields that collect data without displaying.

Can a form add people to a mailing list?

Yes. Enable auto-add to a contact group on submission, so newsletter sign-ups and opt-ins flow straight into your segments and groups, ready to email the segments your forms build.

Can I embed a form on my campaign or event page?

Yes. Drag the Form component into any page built with BetterUnite’s page builder and select the form; it renders live on the page.

Where do I see responses?

Three places: the form’s submissions dashboard and detail views, an Excel export filtered by date range, and a Form Responses tab on the matched contact’s profile.

Can a submission kick off an automation?

Yes. Forms can trigger a Workflow on submission, so an intake form tags the contact, notifies staff, and starts an email sequence. See fundraising workflow automation for what a workflow can do next.

Get started

Retire the spreadsheet inbox.
Build a form that files itself.

A walkthrough with your own data: your programs, your questions. No pressure, no endless sales cycle.

See pricing first

Request a demo