Capital Campaigns

Built for the Biggest
Campaign You'll Ever Run

BetterUnite runs capital campaigns on multi-year installment pledges, custom pledge stages (Year 1 / Year 2 / Year 3 / Renewal), weighted prospect portfolios, and fund-level rollups with capacity targets, so a three-year, seven-figure campaign lives in one system. Quiet phase through final installment, in one register.

Quiet phase to public phase, and
every multi-year installment in one register.

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01Multi-Year Pledges

The financial backbone of the campaign.

Every commitment breaks into installment milestones with an expected amount and date. Partial payments roll up to the parent pledge, and each carries a self-serve payment link, on BetterUnite pledge management.

  • Set expected dates or date ranges on each milestone, and see every upcoming installment in one chronological cross-pledge view
  • Collect with branded payment-instruction emails, cards or ACH charged on file, or offline checks and wires recorded against the pledge
  • Chase past-due installments with built-in workflows, and hand donors a downloadable invoice with every payment link
Learn more

02Model Your Campaign Phases

Name the phases your committee actually uses.

Define, describe, and drag your own pledge stages into order, so the pipeline reads Feasibility, Quiet Phase, Public Phase, or whatever language the committee already speaks.

  • Model multi-year phases as stages like Year 1, Year 2, Year 3, and Renewal
  • Record giving intent before a formal commitment with the Capacity pledge status
  • Track the campaign from quiet phase to public phase without a separate phase module, using the stages you define

03Cultivate Prospects

The quiet phase, before anything is public.

Every gift officer gets a book of prospects with opportunity amounts, stage probabilities, and a weighted forecast. See major gift portfolios and cultivation journeys.

  • Manage portfolio pipelines on a board view, one per gift officer, with a weighted forecast column
  • Add weighted forecasts alongside the pledge dashboard's projected versus actual revenue when you forecast the campaign
  • Pair portfolio pipelines with donor journeys for cultivation, and track foundation prospects in the grant pipeline
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04Funds and Rollups

The building fund and the endowment, reported apart.

Attribute every gift and pledge to a fund with its own capacity target, so the building fund, endowment, and annual fund each report cleanly, and donors get pledge statements.

  • Group gifts across every campaign into a fund, so a fund's total spans the campaigns that feed it
  • Roll totals up against each fund's capacity target in the funds rollup report
  • Tag programs alongside the building fund and endowment, using Funds & Segments on each gift and pledge

05Forecast and Report

What the campaign brings in, month by month.

Chart projected versus actual revenue by month across the whole multi-year window, with Received, Expected, Remaining, and Past Due KPIs feeding your org-wide reporting.

  • See your Top Pledgers on the same pledge analytics dashboard as the revenue chart
  • Track progress against campaign goals and stretch milestones as pledges count toward them
  • Keep a 3-year, 7-figure campaign in one system instead of a spreadsheet, with a multi-year pledge window

Frequently Asked
Questions

What software do nonprofits use to manage capital campaign pledges?

Nonprofits use pledge management software like BetterUnite to record multi-year commitments, break them into installment milestones, and send self-serve payment links. Custom pledge stages model each campaign year, and dashboards show projected versus actual revenue by month.

Can BetterUnite handle multi-year pledges?

Yes. Break each commitment into installment milestones with expected amounts and dates, or date ranges. Partial payments roll up to the parent pledge, and a cross-pledge milestones view lists every upcoming installment chronologically. See pledge management for the full mechanics.

How do I track campaign phases like quiet phase and public phase?

Use custom pledge stages. Define, describe, and drag-and-drop order your own stages, for example Quiet Phase, Public Phase, Renewal. There is no separate phase module: stages are the documented mechanism, so the names you choose are the names the pipeline reports on.

Can I forecast what the campaign will actually bring in?

Yes. The pledge dashboard charts projected versus actual revenue by month, and major gift portfolios add weighted forecasts built from opportunity amounts and stage probabilities.

How do donors pay large pledges over time?

Every pledge has a self-serve payment link, branded payment-instruction emails, and downloadable invoices. You can also charge a card or ACH on file, or record offline checks and wires against the pledge.

Can I report by fund or building project?

Yes. Funds & Segments tag every gift and pledge, group them across campaigns, and roll up totals against capacity targets, so the building fund, the endowment, and the annual fund each report on their own.

Does pledge revenue show against our campaign goal?

Yes. Pledges count toward campaign goals and stretch milestones, and the analytics dashboard tracks Received, Expected, Remaining, and Past Due amounts for the whole campaign.

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