01
Ten Benchmarks
Average gift, median gift, donor retention, second gift conversion, recurring share, recurring churn, top donor share, pledge fulfillment, revenue per attendee and seats filled.
Better.AI
See How You Compare to Organizations Your Size
Ten fundraising benchmarks, from average gift to donor retention, measured against organizations raising about what you raise. The headline is your figure against the middle on every paid plan, and full benchmarks add the distribution and quartiles. No donor data leaves the platform.
Your number
against the middle.
02
A Peer Cohort, Not a National Average
Every benchmark is measured against organizations raising about what you raise.
03
The Headline on Every Paid Plan
Your figure against the middle of the cohort, on every paid plan.
04
Full Benchmarks
The distribution and quartiles behind each figure, with the add-on or a Premier tier.
05
No Donor Data Leaves the Platform
Cohorts pass a k-anonymity guard, so no donor data leaves the platform.
Frequently Asked
Questions
Which benchmarks are included?
Ten: average gift, median gift, donor retention, second gift conversion, recurring share, recurring churn, top donor share, pledge fulfillment, revenue per attendee and seats filled.
Who is in my comparison cohort?
Organizations raising about what you raise.
Does my donor data get shared?
No. Cohorts pass a k-anonymity guard and no donor data leaves the platform.
What do I get on my plan?
The headline benchmark, your figure against the middle, on every paid plan. Full benchmarks with the distribution and quartiles come with the add-on or a Premier tier.
Keep reading
Get started
Find out where you stand against your peers.
Get a demo and see your ten figures against organizations your size. No pressure, no endless sales cycle.
See pricing first