Better.AI: AI Fundraising Assistant | BetterUnite

AI That Works
Where You Fundraise

Better.AI is BetterUnite's built-in AI assistant. It writes auction item descriptions from a short prompt, assists with drafting on every event email card, and offers campaign-level AI actions from the page header, inside the fundraising platform rather than another tab to manage.

01Ask Better.AI

Ask a Question. Get Your Number.

Plain-language questions answered from your own records, not guessed. Ask how much a campaign raised by month, which donors have not given since a date, or which recurring gifts failed last cycle, and Better.AI queries the data and returns the figure or the list. Included and unlimited on every paid plan.

Ask in plain words and it queries your records rather than guessing, so the answer is a number or a list you can act on
Reach eleven areas: donations and payments, contacts, campaigns and events, guests and tables, recurring gifts, pledges, activity, tickets, sponsorships and giving levels, funds and segments, teams, auction items and bids
Trust the boundaries: notes, emails, phone numbers, street addresses and payment identifiers are withheld deliberately, and the panel opens over whatever page you are on

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Better.AI answer: Kirby Cathey is the top donor among all contacts with 10,000,003 dollars in lifetime giving across four gifts, ranked by lifetime giving with no filters, beneath the question Who is the top donor amongst all of my contacts

02Donor Summaries & Cultivation Plans

The donor brief, written before the meeting.

Two buttons on the contact record. One writes the summary a gift officer would otherwise assemble by hand from the donor's whole giving, event and contact history. The other proposes the next moves with amounts and dates, ending in one concrete action.

Read the whole relationship in one paragraph, drawn from giving, event and contact history on the record
Plan the next moves with amounts and dates based on that history, ending in one concrete action
Keep every summary: generated once and cached, readable forever, and exportable as a donor one-pager PDF for meetings. Five summaries and one plan free each month, unlimited with the add-on

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Two Better.AI cards side by side: a Donor summary for James Anderson noting his 400 dollar gift, event attendance and that he is reachable by email, and a Cultivation plan suggesting a 400 to 600 dollar ask two to four weeks after the Casino Night, with a Next Action to send a personalized thank-you email and a Turn into a task button

03Recommendations & Today’s Queue

Know what to do today, and why.

An overnight job runs 20 detectors across donors, recurring gifts, pledges, memberships, pipelines and events, then ranks the findings for each person into a daily queue. Every row shows the arithmetic behind it, and any row becomes a real task on the contact in one click.

Catch money about to be lost: major donor lapse, gift downgrade, recurring gift at risk, card expiring, pledge slipping, term expiring, acknowledgment gap, pipeline stalled
Find money on the table: upgrade candidates, capacity gaps, second gift windows, giving anniversaries, neglected portfolios, guests never followed up, fundraisers at zero
Act from the queue: ranked per person by severity, opportunity, urgency and staleness, filtered to their contacts, with Check now to re-run the detectors on demand. Five written recommendations and the top three of the queue free each month

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Better.AI Recommendations: five findings from overnight analysis, each tagged Anomaly or At risk with the signals behind it such as lifetime amount, months since last gift and revenue concentration, with Open, accept and dismiss controls and a Check now button

04Event Health

Is this event on track? Now you know.

Every event in the next four months scored out of 100 against your own comparable past event, built from 11 weighted signals you can trace. Measured ratios, not opinion, and no model call, so it needs no activation.

Weigh 11 signals: registrations 25, revenue 25, sponsorship 10, momentum 10, returning guests 8, auction items 5, bidding 5, seats 4, confirmed guests 4, waitlist 2, invitations opened 2
Trace a low total to the thing causing it, since each signal shows the weight it earned and the ratio behind it
Score what the event has: a signal that cannot be judged is left out and the rest reweighted, so an event with no auction is not marked down for it. Score and one signal free, full signals with the add-on

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Better.AI Event Health: an event comparison of the next five events with a score out of 100 and a Behind or On track flag each, the 2026 Winter Gala expanded to show it is measured against last year's gala and a momentum signal noting registrations are slowing

05How you compare

See how you compare to organizations your size.

Ten fundraising benchmarks, from average gift to donor retention, measured against organizations raising about what you raise. The headline is your figure against the middle, on every paid plan, with no donor data leaving the platform.

Compare ten benchmarks: average gift, median gift, donor retention, second gift conversion, recurring share, recurring churn, top donor share, pledge fulfillment, revenue per attendee and seats filled
See the full distribution and quartiles behind each benchmark with the add-on or a Premier tier
Keep donor data inside the platform: cohorts pass an anonymity guard and nothing about your donors leaves your account

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Better.AI How you compare: your average gift of 4,810 dollars and median gift of 500 dollars plotted against the lower quarter, middle and upper quarter for 141 organizations raising 250k to 1M a year, both in the top quarter, and a donor retention scale

What's next for Better.AI

In development, not shipped. Everything above is live in the platform today.
These are the capabilities Better.AI is being built toward.

In development

Stewardship copy

Personalized stewardship copy drafting.

In development

Segment suggestions

Segment recommendation suggestions.

In development

Report narratives

Report narrative generation.

In development

Cultivation tasks

Cultivation task surfacing.

Frequently Asked
Questions

What does Better.AI actually do today?

Three things, where you already work: it generates auction item descriptions from a short prompt, assists with drafting on every event email card, and offers campaign-level AI actions from the page header. A dedicated AI settings area controls all of it at the organization level.

How does the AI auction item description writer work?

Click the sparkle icon on any auction item, give it a short prompt describing the item, and Better.AI writes a complete, compelling description you can edit before saving. It is most useful right after importing a 100-item catalog from a spreadsheet, when the copy is the part still missing. See auction item management for the rest of the catalog tools.

Do I need a separate AI subscription or ChatGPT account?

No. Better.AI is built into BetterUnite. The sparkle icons appear directly in the auction item editor and on event email cards, with no external tools, no API keys, and no copy-pasting between tabs. Confirm plan availability and any usage limits for your organization during your demo.

Will AI send anything without my approval?

No. Better.AI is assistive. It drafts content that you read, edit, and approve before it goes anywhere, whether that is an auction item description, an email campaign, or an event reminder.

Is our donor data used to train AI models?

Your data stays in your BetterUnite account, and AI features are controlled from your organization's own AI settings. For how BetterUnite handles and stores your data, see security and compliance.

Will Better.AI write donor communications beyond events?

Auction descriptions and event email assist are live today. Stewardship copy, segment recommendations, and report narratives are on the Better.AI roadmap rather than in the product now. Watch what's new for releases.

AI That Works
Where You Fundraise

Your donor data stays in
your account. AI assists,
humans approve.