What does the Boodle.AI integration add to BetterUnite?
AI donor propensity scores: upgrade likelihood, lapse risk, campaign response prediction, and channel preference, layered onto your BetterUnite contacts for segmentation.
How do we use the scores?
They are filterable in segmentation, so you can build lists like high upgrade propensity, prefers email, and target appeals accordingly.
Can it help prevent donor lapse?
Yes. Lapse-likelihood scoring flags at-risk donors so you can re-engage them before they stop giving.
Do we need a Boodle.AI account?
The integration connects BetterUnite with Boodle.AI’s scoring service. Contact us for current account and setup requirements.
Is this the same as BetterUnite's built-in AI?
No. Better.AI powers in-platform assistance like AI writing in email composers, while Boodle.AI supplies predictive donor scoring as a partner integration.