WHAT: Sweet Pride invites LGBTQIA+ people and our Allies to “Eat Dessert First!” at bakeries and restaurants in Greater Austin, Texas, that are donating per dessert sold during the event to support QWELL Community Foundation’s Austin Outpost LGBTQIA+ community centers.
WHY: Greater Austin has the nation’s third-largest LGBTQIA+ population per capita but no LGBTQIA+ community centers. Research shows that most local LGBTQIA+ residents do not feel like part of a community; they struggle to find friends and resources. QWELL’s Austin Outpost locations will make it easier for LGBTQIA+ residents to live happily ever after, here, by connecting them with chosen families and resources they can use to improve their wellbeing.
WHEN: Sweet Pride will be August 1-14, 2021, leading up to the Austin Pride Parade on the 14th.
HOW: The event will be promoted with digital ads and on QWELL’s Austin Outpost social media channels (5,500 Facebook, 2,400 Instagram) and to our email list (4,500).