The Lean Approach: Marketing On A Budget
Thursday, December 12 | 6:00 - 8:00 PM
Capital Factory | 701 Brazos St.
It’s difficult to know how much time and money to spend on marketing when you’re building a business. How much should you spend on a website? Can a great social media strategy really drive revenue? Is it worth it to outsource your marketing efforts? Join Women@Austin in conversation with veteran entrepreneurs and marketing experts for an in-depth discussion of how to plan on a tight budget.
Thank you to our sponsors Capital Factory, Charles Schwab and Spectrum Reach for making this event possible.
Following the presentation, attendees will break out into roundtable discussions to dive deeper into the following topics:
- Marketing 101
- Leveraging Social media
- Creating a PR strategy
- The power of brand storytelling
Be prepared to walk away with meaningful connections and actionable takeaways!
Featuring:
Tara Miko Ballentine has been an entrepreneur her entire career with wins and big losses. These have all become valuable lessons in her own work with other startups and senior companies. Starting in fashion, she created licensing deals with celebrities including the Kardashians and Maria Shriver, and created private label collaborations for celebrities and exclusive retailers. Tara Miko started a hemp company upon moving to Austin and became a voice on-the-verge of the trend, which led her to be featured on CNN, Oprah and Food Network. Starting at farmers' markets, she forged way onto James Beard award-winning chef menus and the shelves of Whole Foods.
Tara Miko took her love of fashion, health, and wellness and created FNCH, a multi-level marketing firm that creates, consults and connects clients to their goals. Tara Miko’s experience in fashion and food are now merged into a new era of lifestyle and experience marketing, telling creative meaningful stories that connect the brand to customers is her special sauce. She is passionate about being a champion for women- both from a professional and personal standpoint and is always looking for ways to support working-moms.
With conversations led by:
Tara Miko Ballentine, Founder, FNCH
Alison Sauter, Principal and Creative Director, Shelf Studio
Ariele Rosch, Creative Strategist, Facebook
Sarah Theresa Pendley, Co-Founder and Head of Communications, Cream Media Group
Thank You To Our Generous Sponsors!
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