---
title: Bloomerang Vs BetterUnite
description: A side-by-side comparison of BetterUnite and Bloomerang. One platform built in-house vs. a CRM expanded through acquisitions.
---

BetterUnite vs Bloomerang: Compare Nonprofit Fundraising Platforms

§ 01 BetterUnite vs Bloomerang

# BetterUnite *vs* Bloomerang

Bloomerang built a CRM, then bought a fundraising platform (Qgiv), then bought a donation platform (Kindful). We built one platform from day one. Single team, single codebase.

[Book a demo →](https://www.betterunite.com/requestdemo?hsLang=en) [See the comparison](https://www.betterunite.com/bloomerang-vs-betterunite#compare)

The short version

Bloomerang is a strong donor CRM. They expanded into events, auctions, and peer-to-peer by acquiring Qgiv. They expanded into online giving by acquiring Kindful. The features are real, but you're using three products bolted together. BetterUnite was designed as one platform from day one.

§ 02 Why nonprofits switch

## The patterns we hear from teams who've *made the move.*

Bloomerang has nearly every module we have. The difference is how they got there, and how the parts fit together.

01

### One platform, not three products in a trench coat

Bloomerang Core CRM, Bloomerang Fundraising (Qgiv), Bloomerang Grant Management, Bloomerang Volunteer. That's four products marketed as one. Ours is one product. The integration shows.

02

### Built in-house from day one

Same team, same codebase, same playbook for every module. Bloomerang is their original CRM bolted to Qgiv (acquired 2023) and Kindful (acquired 2021). The seams show.

03

### Pay for what you use

Only need event tools? Buy that. Only need a CRM? Buy that. Don't pay for grant management you'll never use just because it came in the bundle.

04

### Live event staffing

For your biggest events, our team shows up in person to set up and run check-in, auction, and check-out. Bloomerang sells software. We sell software and show up.

05

### Workflows that actually branch

Real if/then logic across donations, lists, events, and contacts. Not just email automation. Build the donor experience your strategy actually requires.

06

### Single donor record across every module

One contact in BetterUnite holds events, donations, memberships, volunteer hours, and grant relationships in one timeline. With Bloomerang's stitched-together products, that's an integration project.

§ 03 Feature comparison

## What's *actually* in the box.

Sourced from each platform's public product pages, May 2026. Confirm specifics during your evaluation.

| Feature | BetterUniteBuilt in-house | BloomerangCRM + acquisitions |
| --- | --- | --- |
| CRM & donor management |  |  |
| Donor CRM (records, segmentation, custom fields) |  |  |
| Workflows & automationsIf/then logic across the platform |  | Email automations |
| Major gift moves managementVisual stages, probability scoring |  | Cultivation plans |
| Online giving |  |  |
| Donation forms & recurring giving |  | Bloomerang core + Kindful (acquired 2021) |
| Peer-to-peer fundraising |  | Via Qgiv (acquired 2023) |
| Text-to-give & SMS |  | Via Qgiv (acquired 2023) |
| Events & auctions |  |  |
| Live & silent auctions |  | Via Qgiv (acquired 2023) |
| Event ticketing & sponsorships |  | Via Qgiv (acquired 2023) |
| Table management & drag-and-drop seating |  | Via Qgiv (acquired 2023) |
| Live event staffing (in-person team support) |  |  |
| Programs & people |  |  |
| Memberships |  |  |
| Volunteer management |  | Bloomerang Volunteer (formerly VolunteerLocal) |
| Grant management |  | Separate product line |
| Communications |  |  |
| Email marketing & SMS |  |  |
| Pricing & flexibility |  |  |
| Modular pricing (buy only the modules you need) |  |  |
| Built in-house vs. assembled from acquisitionsSingle codebase or stitched-together products |  | Acquired |

One platform · One team · One donor record

## See it for *yourself.*

Book a 30-minute demo. We'll show you the platform and answer your questions.

[Book a demo →](https://www.betterunite.com/requestdemo?hsLang=en)

Comparison based on each platform's public product pages as of May 2026 · Bloomerang acquired Qgiv (2023) and Kindful (2021) · Confirm specifics during your evaluation